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Brief: With the issue of severe water shortage in major metropolitan cities, Rin wanted to highlight the importance of saving water while washing clothes and how it would adversely affect us. Whether it is good or bad is in our hands. With this campaign Rin went on to reduce water wastage by 40% in the Mumbai slums which harbors one of the largest cloth cleaning establishments in India.
Responsibility: Create scripts and concepts accompanied by content and copy around the campaign to highlight "save water" as a focal concept to amplify on social media
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