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Brief: Hershey's had entered the Indian market at the time. They wanted to show their presence on digital on the same and compete with competitors in the existing market. The result was a month-on-month social media plan to be executed for all of Hershey's brands.
Responsibility: Handling the Hershey's social media accounts providing a social media content calendar on a monthly basis backed up by social media post ideas, captions, copy and design strategy. This was for all the Hershey's brands: Kisses, Brookside, Jolly Rancher, SoFit, Hershey's syrups & spreads and Hershey's chocolates as well as the Hershey's corporate LinkedIn account.
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